ICBA LIVE Emails

ICBA LIVE is the Independent Community Bankers Association's annual conference. I conducted a survey to learn why people attend the conference. It boiled down to four main reasons: team building, industry support, educational sessions, and the exhibit.

To kick off the email campaign, I started with a "choose your own adventure" email that asked the contact to select why they are most interested in attending.

Depending on their selection from the kick-off email, they'd receive a corresponding email that reinforced what interested them the most.

To wrap up the main email campaign, I ended with a plain text email that appeared to come from their member relationship manager.

This often started a personal email exchange with member and relationship manager, who would use the information from the kick-off email selection to sell the conference.

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